JOSE SOENGAS PEREZ

Xosé Soengas Pérez is a Professor at the University of Santiago de Compostela (USC), affiliated with the Department of Communication Sciences within the Faculty of Communication Sciences. He is part of the Institute of Studies and Development of Galicia (IDEGA) and focuses on Audiovisual Communication and Advertising. His academic career began with a PhD from the Universitat Autònoma de Barcelona in 1993, where his thesis examined regional television news.

Research Interests: Soengas Pérez specializes in digital media transformation, social networks strategies, journalism evolution, and media policy. His work bridges traditional media adaptation to digital landscapes, with a focus on local and public service media roles. Key themes include crossmedia radio strategies, misinformation combat through algorithms, and the impact of Industry 4.0 on journalism.

Publications Trends: His recent articles emphasize digital media ecosystems (e.g., Fediverse/Mastodon analysis), pandemic-era information consumption patterns, and Latin American political discourse. He frequently collaborates on projects like the XESCOM network, exploring global media challenges.

Grants & Projects: Involved in EU-funded projects (e.g., SENESCYT), analyzing media innovation and interactivity in Spain. His work often addresses public broadcasting credibility, youth media habits, and radio’s hybrid digital evolution.

Labs/Teams: Active in IDEGA and the Novos Medios research group at USC, leading studies on cibermedia architecture and local media strategies. Collaborates internationally with universities in Portugal, Mexico, and Ecuador.