معرفی
Szabolcs Prónay is an Associate Professor at the Faculty of Economics and Business Administration, University of Szeged, specializing in marketing and consumer behavior research. He actively contributes to education, teaching both Hungarian and English courses such as Consumer Behaviour, Pricing, and Branding at BA and MA levels.
- PhD in Brand Symbolism and Brand Loyalty (2011)
- Habilitation in Consumer Choice Analysis
His research focuses on the relationship between brand image, self-image congruency, and consumer decision-making, with a particular emphasis on symbolic consumption. Szabolcs is a member of the European Marketing Academy (EMAC) and has been recognized with prestigious awards like the Kürthy Pál award for young marketing researchers. He also founded the SZTE Marketing Klub, Hungary's largest marketing community in Szeged.
