معرفی
Swinder Janda is a Professor of Marketing at the Department of Marketing, College of Business Administration, Kansas State University. He is recognized as Faculty of Distinction and holds the Robert M. Edgerley Chair in Global Business. His contact details include office 4008 Business Building and email swinder@k-state.edu.
- PhD in Marketing, University of Arkansas (1996)
- MBA in Business Administration - Marketing, University of Arkansas (1992)
- BS in Mathematics and Physics, Panjab University (1987)
Swinder’s research focuses on online marketing, branding, and consumer behavior, particularly in cross-cultural contexts. His work explores brand identification, digital marketing strategies, and how cultural differences influence consumer decisions. He also investigates the impact of online marketing on student study abroad attitudes and outcomes.
He teaches courses in Marketing Research, International Marketing, and International Business, while advising on faculty-led international trips.
Scientific Awards & Recognitions
- The Robert M. Edgerley Chair in Global Business
- Faculty of Distinction recognition
Swinder Janda’s publications appear in journals such as Psychology & Marketing, Industrial Marketing Management, and Journal of Services Marketing, addressing topics like cross-cultural branding and structural equation modeling. His research in progress includes ongoing studies on online marketing challenges and student international engagement.
