Andreas Strebinger

Andreas Strebinger is an Associate Professor in the School of Administrative Studies at York University's Faculty of Liberal Arts & Professional Studies. His teaching focuses on linking theory to real-world applications in Marketing, Brand Management, and Market Research. He has taught courses including Marketing, Brand Management, International Marketing, and Consumer Behavior. His research emphasizes global brand management challenges, multi-ethnic advertising, digital branding, and consumer behavior across cultures and channels. Methodological interests include conjoint analysis, hierarchical Bayes, and experimental research.

• Educations:
• PhD, Vienna University of Economics and Business Administration, Austria
• MBA, Vienna University of Economics and Business Administration, Austria

Research projects include studies on multi-ethnic advertising in North America, Europe, and Asia; corporate endorsement effects on consumer perceptions; and consumer distinctiveness in online environments. Collaborations span universities in Germany, China, Australia, and the U.S. He actively engages with not-for-profits like UNICEF Canada and serves on YUFA Foundation and Trustee boards.

Teaching integrates practical experience from consulting, executive training, and collaborative research with global firms. His work bridges academic rigor with industry relevance, aiming to prepare students for impactful marketing careers.