معرفی
Reza Fazli Salehi is an Assistant Professor in the Department of Marketing, Global Business and Economics at the College of Business and Public Management, Kean University. His academic work focuses on consumer behavior, global branding, and retail marketing.
- Education:
- Ph.D., Business Administration, Marketing (2021) – New Mexico State University
- EMBA (2017) – University of Tehran
Research Interests center on multicultural advertising, brand-consumer relationships, and the psychological drivers behind self-brand and communal-brand connections. His studies explore traits like materialism, impulsiveness, and extraversion.
Publication Trends highlight cross-cultural marketing dynamics, with a focus on anthropomorphized brands, social media influencers, and consumer personality traits. His recent 2024 papers examine high/low-involvement products and parasocial interactions in multicultural contexts.
