Swee Hoon Ang

Associate Professor Swee Hoon Ang is a tenured faculty member in Marketing at NUS Business School, National University of Singapore. She obtained her Ph.D. from the University of British Columbia and researches consumer behavior, advertising creativity, and cross-cultural marketing. Her recent work explores cash-back reward systems, financial crises, and mortgage regulation.

Dr. Ang is co-author of leading textbooks including Marketing Management: An Asian Perspective (with Philip Kotler) and the Kiasunomics series. Her teaching philosophy emphasizes inspiring curiosity through real-world applications. She has served as surgical co-chair for ECCO and contributes to curriculum development across Asia.

Her publications demonstrate consistent focus on economic decision-making patterns, with recent analyses of spending behaviors during economic disruptions. Awards recognition includes finalist for the Popular Readers' Choice Award for Kiasunomics.