معرفی
Dr. Svenja Diegelmann is an Assistant Professor (Postdoc) at the University of Klagenfurt's Department of Marketing and International Management. Her research focuses on health and well-being decisions, particularly in healthcare contexts, aiming to improve individual and community quality of life. She holds a PhD in Health and Sustainability Communication and Management (completed with distinction) and has presented work at leading conferences like ACR, EMAC, and ICA.
Education:
- PhD in Health and Sustainability Communication and Management (University of Klagenfurt, 2021)
- M.Sc. in International Management (with exchange at University of Tasmania)
- B.A. in Intercultural Studies (University of Bayreuth and Chester, first-class honours)
Research Interests: Combining health communication, consumer behavior, and marketing to address public health challenges. Current focuses include advance care planning, health resource effectiveness, and healthcare decision-making. Utilizes empirical and interdisciplinary approaches to bridge research and practice.
Scientific Contributions: Over 5 peer-reviewed articles in journals like International Journal of Advertising and Resuscitation Plus. Active in agent-based modeling and simulation research within management science.
Labs/Teams: Part of the Department of Marketing and International Management, collaborating on interdisciplinary projects with international partners. Involved in initiatives like the 'Health and Sustainability Communication and Management' program.
