Diegelmann Svenja

Svenja Diegelmann is a Research Fellow at the Institute of Management, Department of Marketing and International Management, at Alpen-Adria-Universität Klagenfurt. She is currently on leave but remains affiliated with the university. Her research focuses on health communication, behavioral economics, and public health policy, particularly in promoting advance care planning and analyzing health-related campaigns.

Research Trends: Her recent work emphasizes systematic reviews and mixed-methods studies on topics like advance care planning resources, health advertising efficacy, and distracted driving prevention campaigns. Key disciplines span healthcare, marketing research, and behavioral science.

Publications: Notable contributions include studies on advance directives in Austrian intensive care units and critical analyses of health advertising over the past four decades. Her articles often integrate health policy with practical interventions.