Ralf Terlutter

Professor Ralf Terlutter is a faculty member at the University of Klagenfurt's Faculty of Economics and Law, leading the Department of Marketing and International Management. He holds multiple roles, including Head of the International Management program, Coordinator for International Relations, and Director of the Institute for Management. His research focuses on marketing, corporate social responsibility, health communication, consumer behavior, and media effects. Key areas include cross-cultural advertising, sustainable business ecosystems, and digital transformation. He has led numerous funded projects, such as the 'NoFakeFacts!' citizen science initiative promoting media literacy. His work bridges academic research with practical applications in business and healthcare. Notable contributions include studies on political microtargeting avoidance, robotic automation in logistics, and pandemic-era healthcare workforce challenges.

Research Interests: Professor Terlutter’s interdisciplinary research spans health marketing, CSR communication, and media convergence. He explores how cultural dimensions influence advertising effectiveness and investigates technological advancements like AI in healthcare and robotics. Recent projects emphasize sustainability in entrepreneurial ecosystems and the ethical implications of digital advertising.

Grants & Projects:

• NoFakeFacts! (2025–2028): Promotes media literacy among youth through citizen science.
• Heterogeneous multi-agent localization (2025–2028): FFG-funded robotics research for GPS-disturbed environments.
• Wind Turbine Blade Inspection (2025–2028): FFG project using drones for maintenance optimization.

Teams & Labs: Leads the Institute’s Marketing and International Management Unit, fostering collaborative research initiatives with industry partners like Infineon Technologies and NOI AG. Engages in international networks through Erasmus+ programs and OeAD-funded projects.