Susan Myers

Susan Myers serves as an Associate Professor of Marketing within the Department of Marketing in the College of Business at the University of Central Arkansas (UCA). Her academic base is COB 312D, with contact details smyers@uca.edu and (501) 450-5323. She contributes to business education through undergraduate and graduate instruction while maintaining an active research agenda focused on digital consumer behavior.

Professor Myers' research centers on social media engagement mechanisms, examining how linguistic features, platform-specific contexts, and influencer characteristics drive consumer interactions. Her work spans diverse applications including wine tourism marketing, religious community engagement, and pet influencer dynamics. Methodologically, she employs eye-tracking studies, cross-platform quantitative analysis, and experimental designs to investigate advertising effectiveness and brand-consumer relationships in digital environments.

Analysis of her 15 most recent publications (2014-2025) reveals a dominant focus on Instagram and Facebook engagement, with 11 works dedicated to digital marketing themes. Key trends include linguistic analysis of influencer content, niche applications in religious and pet marketing, pandemic-era consumer behavior shifts, and taboo advertising responses. While her primary contributions are in marketing, four publications (2016, 2022) demonstrate auxiliary scholarly activity in ornithology, particularly regarding Southeast Asian avifauna and bird nomenclature.