Benjamin Garner

Benjamin Garner serves as Associate Professor of Marketing in the College of Business at the University of Central Arkansas (UCA), maintaining an active research program from his office in COB 312I. His contact information includes email bgarner3@uca.edu and phone (501) 450-5329, reflecting ongoing institutional affiliation.

Dr. Garner's research centers on consumer behavior in experiential marketing contexts with three primary thrusts:

• Social media engagement dynamics in wine tourism and farmers' markets
• Authenticity construction through scarcity and sustainability messaging
• Innovative business education pedagogy including flipped classroom methodologies

Analysis of his 2021-2025 publications reveals consistent methodological emphasis on ethnographic observation and text-mining of user-generated content across platforms like Facebook, Instagram, and Twitter. His work uniquely bridges agricultural marketing contexts with digital communication strategies, particularly examining how language structures influence consumer perceptions of authenticity.

No scientific awards or student advising information appears in available records. Similarly, grant funding details and laboratory affiliations remain undocumented in the provided materials, though his publication output indicates sustained research activity across multiple scholarly domains.