David Kim

David Kim is a Professor of Marketing at the College of Business, University of Central Arkansas. His office is located in COB 312F, and he can be reached at davidk@uca.edu or (501) 852-2476. He teaches courses such as Principles of Marketing, Marketing Management, and Business Ethics.

• University: University of Central Arkansas
• School: College of Business
• Department: Marketing
• Rank: Professor

David Kim's research focuses on the intersection of marketing strategies, social media utilization, and consumer behavior, particularly in preventive health care and regional tourism. His work explores generational differences, health information delivery systems, and ethical frameworks in business practices.

Recent publications highlight trends in health care marketing, emphasizing social media’s role in consumer engagement and preventive health communication. He has also investigated wine tourism dynamics through online review analysis and cross-cultural ethics in international business contexts.