معرفی
Sungjai (Jay) Hong is an Assistant Professor in the Hart School of Hospitality, Sport & Recreation Management at James Madison University. His expertise lies in Sport Management and Sport Marketing, with a focus on sponsorship effectiveness and experimental research methodologies.
- Education:
- Ph.D. in Recreation, Sport, & Tourism Management (in progress), University of Illinois Urbana-Champaign
- M.Ed. in Sport Administration, Bowling Green State University (2019)
- B.S. in Sport Science & Physical Education (2017)
Research Interests: Dr. Hong’s work explores the intersection of sport marketing and consumer behavior, particularly through the lens of experimental design. His studies investigate how sponsorship strategies influence brand engagement and effectiveness in sports contexts.
Publications: His recent research includes analyzing jersey sponsorship effectiveness and NBA sponsorship dynamics, reflecting a trend toward empirical validation of marketing strategies in sports.
No scientific awards, grants, or advisees are listed in available records. He is affiliated with Godwin Hall at JMU.
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