معرفی
Alyssa Bosley is a Senior Lecturer and SRM Program Director at the Hart School (College of Business) at James Madison University. She holds a Master of Science in Integrated Science and Technology from JMU (2007) and a Bachelor of Arts from the University of Connecticut (2002). Her expertise includes sport promotion, sales/sponsorship strategies, career development, and alumni relations. Prior to academia, she served in athletics marketing roles at JMU (2004-2011) and professional baseball teams, including Director of Athletics Marketing at JMU.
Her research focuses on sport management education, consumer behavior in hospitality, and event psychology. Notable awards include NACMA Bronze Awards for promotional campaigns and recognition for career development advocacy. Bosley teaches courses that bridge industry practice with academic theory, emphasizing real-world skills for graduates.
As SRM Program Director, she oversees sport recreation management curriculum and student development. Her professional experience spans over a decade in athletics marketing, highlighted by award-winning initiatives in ticketing and promotional design. Grants and collaborations are not explicitly detailed, but her work integrates industry partnerships to enhance student learning.
- Education:
- MS, Integrated Science and Technology, James Madison University (2007)
- BA, Liberal Arts and Sciences, University of Connecticut (2002)
- Awards:
- NACMA Bronze Award (Women’s Basketball Promotion, 2009-2010)
- ACMA Gold Award (Women’s Basketball Promotion, 2006-2007)
- Key Roles:
- SRM Program Director (current)
- Lecturer (2011–present)
- Director of Athletics Marketing (2006–2011)
Bosley’s advising focuses on career-ready competencies, leveraging her industry background to mentor students in sport management and hospitality. She actively engages alumni networks to create professional opportunities for current students.
