Stuart Grainger

Stuart Grainger is a Senior Lecturer and Program Leader for the BA(Hons) Advertising and Brand Communications at Manchester Metropolitan University's Business School. He specializes in Advertising, Brand Management, and CSR-focused marketing. He holds an MSc (Distinction) in Management with Marketing from Leeds Beckett University (2022). His career spans academia and industry, including roles as Managing Director of The Small Agency Ltd and Partner at The Whole Caboodle. He teaches modules such as Responsible Marketer, Big Agency, and Creativity in Advertising. His research interests include design strategy and the intersection of creativity with business.

Education:

• MSc (Distinction) Management with Marketing, Leeds Beckett University (2022)

Research Interests: Stuart focuses on advertising innovation, brand management strategies, and the application of CSR in marketing. He analyzes visual design’s role in business and creative industries, often critiquing real-world advertising campaigns for educational purposes.

Teaching & Supervision: Stuart leads multiple units across undergraduate and postgraduate programs, including dissertation supervision. He emphasizes practical, industry-relevant learning, drawing from his agency experience.

Career History:

• 2021–present: Full-Time Lecturer at Manchester Metropolitan University
• 2020–2021: Visiting Lecturer at the University of Law
• 2018–2019: Visiting Lecturer at the University of Hull
• 1994–2012: Founder/Managing Director of The Small Agency Ltd

Labs/Teams: Involved in the Business School’s Innovation and Teaching Excellence Learning Lab, focusing on pedagogical advancements in marketing education.