Stjepan Jurisic

Stjepan Jurisic is a Researcher at the Chair of Marketing & Business Development (570A) at the University of Hohenheim. He holds an M.Sc. in Management from Ruhr University Bochum, with a thesis focusing on agility within the insurance industry. Previously, he worked in management consulting and managed federally funded research projects at a business research institute.

Education:

• Bachelor's in Economics (2014-2018), University of Hohenheim, specializing in Service Management and Market-Oriented Management
• Master's in Management (Ruhr University Bochum), thesis on insurance industry agility

Research Interests: Focuses on negotiation strategies, public opinion analysis, and marketing research methodologies. His work bridges organizational behavior with market dynamics, particularly in service management and event impact assessment.

Recent Work Trends: Recent publications explore negotiation goal-setting influences and public sentiment toward major events like UEFA EURO 2024, reflecting his expertise in behavioral economics and market-oriented analysis.

Office hours: Daily 9am-4pm by appointment (digital consultation available).