Patrick Cotting

Dr. Patrick Cotting is a Lecturer at the Università della Svizzera italiana (USI) in the Faculty of Communication, Culture and Society, affiliated with the Institute of Marketing and Communication Management (IMCA). He also serves as CEO and Chairman of CCI COTTING CONSULTING Limited, a firm specializing in strategic consulting, media solutions, and innovation. His academic background includes a PhD in Business Economics and Sociology (summa cum laude) from Johannes Kepler University of Linz and a Master's from the University of Fribourg.

His research focuses on sponsorship theory, strategic marketing, and experiential branding. Notable contributions include developing the Sponsorship Scorecard, a strategic planning framework, and co-creating interactive projects like the Future Soldier video game for Museums. Cotting has held executive roles at Eurosport and Credit Suisse, advising major corporations like Swatch, Longines, and the Special Olympics.

Key professional networks include the ESB Marketing Network and ConNect Consulting Network. He is a frequent speaker at international conferences (e.g., IEG Event Marketing Conference, ISPO Munich) and has consulted for institutions such as FIFA, the UEFA EURO 2008, and World Expo 2010.