Steven Liu

Dr. Steven Liu is an Assistant Professor of Marketing at Oakland University's School of Business Administration. He holds a Ph.D. in Marketing and International Business from Georgia State University. Prior to Oakland University, he served on the faculty at the University of Leeds (U.K.). His research focuses on B2B marketing, international marketing, emerging markets, and multinational enterprises (MNEs). He is actively involved in editorial roles for International Business Review (2021-) and Journal of Business Research (2022-).

Education:

• Ph.D. in Marketing and International Business, Georgia State University

Research Interests:

• B2B Marketing strategies and dynamics
• Global market expansion challenges
• Emerging market multinational enterprises (EMNEs)
• MNE-NGO partnerships for sustainability

Awards and Recognitions:

• 2025 Oakland University Founder's Day Awards (Research & Teaching)
• 2023 University Research Committee Fellowship
• 2019 Best Paper Finalist (CIMaR Conference)

Teaching focuses on B2B Marketing and International Marketing. His recent articles explore topics like subsidiary reputation dynamics, organizational resilience frameworks, and global partnership strategies.