معرفی
Dirk Morschett is a Professor of Management and Dean of the Faculty of Economics and Social Sciences at the University of Fribourg. He holds a dual role leading academic governance and teaching in management disciplines. His research focuses on strategic international management, particularly in areas like foreign market entry, M&A dynamics, and cross-border operations. He has authored/co-authored over 67 publications, including influential books such as Strategic International Management and Strategic Retail Management. His work addresses topics like foreign subsidiary divestment drivers, EMNE employer attractiveness, and digital transformation in retailing. He has collaborated extensively with institutions like the Gabler Verlag and Springer publishers. Current research emphasizes global retail strategies, emerging market multinational enterprises, and strategic integration post-acquisitions.
- Roles: Professor of Management, Dean of Faculty of Economics and Social Sciences
- Research Themes: International Strategy, Global Retailing, Cross-Border M&A, CSR in Emerging Markets
- Key Contributions: Over 30 books and peer-reviewed articles, including foundational texts on international management frameworks
Recent work explores strategic responses to globalization challenges, such as digital service configuration and strategic asset bundling in cross-border acquisitions. His studies on foreign market exit archetypes and employer attractiveness of EMNEs have shaped contemporary international business discourse.
