Stephan Reinhold

Stephan Reinhold is a Professor in the Department of Marketing and Tourism Studies at Linnaeus University's School of Business and Economics. He holds a PhD in Management (Dr.oec.) from the University of St. Gallen (HSG), Switzerland (2014). His research focuses on strategic decision-making, business models, destination management, and sustainability in tourism and transportation industries. He teaches courses such as Business Models for Sustainability and supervises PhD students in Business Administration.

Education:

• PhD in Management (Dr.oec.), University of St. Gallen (2014)

Research Interests:

• Business models and innovation in tourism and transportation
• Flow-based destination management and governance
• Climate change adaptation in SME tourism enterprises
• Reflexivity and decision-making processes
• Post-pandemic tourism development

His work bridges theoretical frameworks with practical applications, emphasizing sustainability and stakeholder collaboration.

Key Projects:

• InKuiS: Innovative Cultural Entrepreneurship in Collaborative Research
• Post-Pandemic Tourism Development
• Social Cues for Environmental Messaging in Tourist Destinations

Editorial Roles: Journal of Destination Marketing & Management (Elsevier), Journal of Travel Research (Sage), and others. Active in conferences like AOM, EGOS, and NEST.

Grants & Labs: Leading projects funded by Linnaeus University, focusing on AI/big data for destination sustainability and post-pandemic tourism resilience. Part of the Tourism Research Group.