Pietro Beritelli

Pietro Beritelli is an Associate Professor of Management at the University of St. Gallen, specializing in Tourism Management. His research focuses on destination management, sustainable tourism development, and digital innovation in the tourism sector. He has contributed significantly to understanding crisis management strategies, overtourism solutions, and adaptive governance frameworks for tourist destinations.

His work emphasizes practical applications of academic research, particularly through the St. Gallen Model for Destination Management. Key themes include analyzing visitor flows, leveraging digital analytics responsibly, and addressing challenges posed by alpine tourism's unique environmental and socio-economic contexts.

Recent studies explore post-pandemic tourism trends, the role of influencer marketing, and the integration of smart services in open service networks. Beritelli advocates for multi-stakeholder collaboration and policy-driven solutions to enhance destination competitiveness while ensuring environmental and cultural preservation.

His research consistently bridges theoretical advancements with actionable insights for destination management organizations (DMOs), emphasizing variable geometry principles and process-oriented approaches to governance challenges.