Moritz Loock

Prof. Moritz Loock is a Professor of Energy & Sustainability Management at the University of St. Gallen (HSG), affiliated with the Faculty of Management, Economics and Social Sciences. His research focuses on management heuristics, sustainability-driven business models, and the application of technology for customer value creation. Notably, he convened the EGOS 2018 sub-theme on heuristics and co-edited a special issue in Technological Forecasting and Social Change on heuristics in innovation contexts.

Professional roles include advisory board membership at StudentImpact, jury roles for oikos sustainability awards, and orchestral involvement with the 'Orchester der Musikfreunde St. Gallen'. Awards include the HSG Impact Award (2018), a start-up competition win (2017), and a CEMS teaching award (2011).

His research spans theory-practice transfers in management, music, and sustainability innovation. Key projects address energy transition business models, demand response programs, and the role of heuristics in organizational decision-making. He has collaborated on cross-European studies on smart grids and customer preferences in sustainability contexts.