Stefaniya Temelkova

Stefaniya Temelkova serves as Assistant Professor in the Department of Economics at New Bulgarian University, teaching across multiple Bachelor's and Master's programs including Marketing, Advertising, and International Business. Her courses span Advertising Policy, Integrated Marketing Communications, Public Relations, and Strategic Marketing.

Her academic credentials include:

• Master's in Public Relations Management from New Bulgarian University, Department of Mass Communications
• PhD in Economics (International Economic Relations) from New Bulgarian University (2013)

Dr. Temelkova's research focuses on marketing communications' impact on consumer decisions and audience perception, with specialization in national branding, content marketing, and tourism sector applications. She examines how communication techniques shape consumer choices and destination branding.

Her publications (2010-2013) reveal consistent focus on place branding within tourism contexts, particularly urban environments like Plovdiv. Key themes include cultural tourism as branding strategy, online marketing for destinations, and Bulgaria's national tourism branding challenges. The work bridges academic theory with practical industry insights in marketing communications.

No scientific awards were documented in the source materials.

While she supervises no listed students in the provided text, her industry experience informs teaching across 7 distinct programs. No grant information was specified.

No dedicated research laboratories or specialized teams were mentioned in her academic profile.