معرفی
Dr. Ahmet Akif Karadamar is a Researcher at Artvin Coruh University, where he serves in the Hopa Faculty of Economics and Administrative Sciences, Department of Business Administration, specifically within the Production Management and Marketing Department. He has held this position since 2023, following previous research assistant roles at Uludag University (2015-2023) and Artvin Coruh University (2013-2015).
Dr. Karadamar completed his PhD in Business Administration at Uludag University's Institute of Social Sciences between 2016 and 2023. Prior to that, he earned his Master's degree in Business Administration (with thesis) from the same institution (2012-2016), and completed his undergraduate studies in Business Administration at Uludag University's Faculty of Economics and Administrative Sciences (2007-2012).
His research focuses primarily on marketing, brand management, tourism, and consumer behavior, with a particular interest in how digital platforms influence consumer decisions. Dr. Karadamar has published extensively on destination branding, social commerce, and the psychological aspects of consumer-brand relationships. His work often employs quantitative methods including PLS-SEM analysis to examine complex consumer behavior patterns across various sectors including tourism, retail, and social media platforms.
Analysis of Dr. Karadamar's recent publications reveals a strong trend toward examining digital marketing phenomena, particularly social commerce on platforms like Instagram and Facebook. His research also consistently explores destination branding in Turkish contexts, investigating how cities and regions can develop effective brand strategies. More recently, he has examined the impact of the Covid-19 pandemic on educational satisfaction, demonstrating his ability to address timely and relevant research questions.
- STK'ların Pazarlama Stratejisi Seçimine Yönelik Bir Karar Modeli Geliştirilmesi (Developing a Decision Model for NGOs' Marketing Strategy Selection) - Completed research project (2025-2026)
- Türkiye'nin Yeni Sloganı "Gücünü ve Potansiyelini Keşfet-Discover The Potential" Işığında Destinasyonların Markalaşması (Branding Destinations in Light of Turkey's New Slogan) - Completed research project (2016-2017)
Dr. Karadamar has been actively involved in research projects related to marketing strategy development and destination branding. His work demonstrates a strong commitment to applying academic research to practical business and tourism development challenges in Turkey. He frequently collaborates with colleagues Cagatan Taskin and Onur Ozturk on various research projects across multiple domains of marketing and consumer behavior.
