Stefan Detscher

Stefan Detscher is a Professor at the Faculty of Business and Economics of the University of Economics and the Environment (HfWU), Nürtingen-Geislingen. His academic roles include leadership of the Digital Business School and the Digital Business Institute, with specializations in Digital Marketing & Sales, Digital Business Operations, and Sustainable Management. He also holds the Professorship 'Digitalization in Teaching' and serves as a Digitalization Advisory Board member and Rectorate Coordinator for digital marketing at HfWU.

Research Interests

• Digital business model transformation
• Web3 applications in marketing
• AI-driven sales technology (MarSales Tech)
• Agile growth hacking strategies
• Metaverse customer experiences
• Voice commerce integration

His work bridges academic rigor with industry practice, evidenced by his three-time 'Talentschmiede' award and leadership in the national marketing initiative mtp - Marketing zwischen Theorie und Praxis e.V.. His publications focus on digital disruption, scenario-based AI planning, and next-gen customer engagement technologies.