Stefan Detscher

Prof. Dr. Stefan Detscher is a full-time Professor at the Nürtingen-Geislingen University of Applied Sciences (HfWU), specializing in Business Administration with a focus on digital management and marketing. He serves as Director of the Digital Business Institute & School and heads the Digital MBA and Study Programs. His academic work aligns with the Department of Business Administration and International Finance.

Areas of expertise include:

• Digital Business Models
• Digital Marketing & Sales
• Agile Management and Leadership
• Digital Economy
• Entrepreneurial Finance

Prof. Detscher leads the Digital Business School, overseeing specializations in Digital Marketing & Sales, Digital Business Operations, and Digital & Sustainable Management. He is also Managing Director of the Digital Business Institute and holds the Professorship for Digitalization in Teaching, managing the FuDiSkill project (2025–2028). As a member of HfWU’s Digitalization Advisory Board, he coordinates digital university and faculty marketing initiatives.

Scientific awards include three-time recognition as Talentschmiede. He has held academic roles at Steinbeis University (2012–2018), DHBW Karlsruhe (2015–2016), and served on advisory boards for companies like tado° GmbH and RegioHelden GmbH.