معرفی
Dr. Sofia Daskou is an Associate Professor of Business and Customer Management at Neapolis University Paphos. She holds leadership roles including Coordinator of the MSc in Digital Marketing and serves as President of the International Advisory Council for the Marketing Profession (IACMP). Her career spans multiple institutions: Senior Lecturer at Nottingham Trent University, Director of Postgraduate Programmes at Plymouth Business School, and roles at Hellenic American University and the University of Strathclyde.
Her research focuses on ethical consumption, entrepreneurial thinking, consumer behavior, disordered eating, and mindful consumption, with notable contributions to customer loyalty, relationship marketing, and CRM. Recent work explores AI-driven e-commerce, CSR strategies for startups, and the impact of just transition policies.
- Education: PhD in Marketing (implied by Dr. title)
- Leadership: IACMP President since 2010
- Expertise: Cross-disciplinary studies linking marketing with sustainability, health, and education
