معرفی
Dr. Ahmed Almoraish is a Lecturer in Marketing and Strategy at Cardiff Business School, Cardiff Metropolitan University. He joined in 2024 after serving as a business tutor at the same institution since 2018. His academic journey includes roles at Cardiff Met University, Nottingham Trent University, and the University of Strathclyde Business School, where he earned a Postgraduate Certificate in Research Methodology.
- PhD in Marketing (University of Strathclyde, 2021)
- MBA (Cardiff University)
- BBA (Taiz University, Yemen)
His research focuses on Generative AI, Customer Experience, and B2B Marketing, emphasizing statistical analysis and longitudinal studies. Recent work explores AI ethics, service marketing dynamics, and sustainable consumer behavior through social media.
Dr. Almoraish’s publications appear in journals like the Journal of Business Research and conferences such as the Academy of Marketing Conference. His collaborations span institutions in the UK, Ireland, and Europe. Scientific honors include Fellow of the Higher Education Academy and Fellow of the Academy of Marketing Science.
As a postgraduate supervisor, he mentors PhD students in Generative AI, Customer Experience, and B2B Marketing. His technical expertise includes Structural Equation Modeling and SmartPLS, with active involvement in peer review for top-tier journals.
