معرفی
Carina Nennstiel is a Lecturer in Customer Experience Management at Kalaidos University of Applied Sciences. She focuses on customer loyalty through digitalization and serves as a speaker for master's theses. Her professional affiliations include the University of Koblenz, ZFUW Koblenz, Chamber of Crafts, Baden-Württemberg Cooperative State University, and Brand University.
- M.Sc. in Information Management from the University of Koblenz
- B.Sc. in International Business Management from EBC University
Her research interests center on digitalization in marketing, e-commerce dynamics, and balancing privacy concerns with personalization strategies. She has published in journals like Marketing Review St. Gallen and the Journal of Business Research, exploring topics such as Just Walk Out technology acceptance and data disclosure trade-offs.
Carina also works as a self-employed management consultant for GfK Consumer Panel Services and Consultant Advanced Solutions. Her expertise bridges academic theory with practical applications in digital transformation and customer experience.
