Sinisa Krajnovic

Sinisa Krajnovic is a Visiting Professor at Tsinghua University's School of Economics and Management (TSEM) and serves as a Professor and Advisory Board Member at both Zagreb School of Economics and Management (ZSEM) in Croatia and Luxembourg School of Business (LSB). Concurrently, he is a Partner at McKinsey & Company, focusing on Technology, Media & Telecommunications with expertise in 5G deployment and digital transformation. Previously, he held executive roles at Ericsson, including Head of Development Unit Networks, leading a global R&D team of 15,000 engineers.

Education:
He holds an MSc and PhD from the Faculty of Electrical Engineering and Computing, University of Zagreb, and completed executive programs at:

• Columbia University (USA)
• Cranfield University (UK)
• IMD Business School (Switzerland)
• Indian School of Business (India)
• University of Zagreb (Croatia)

Research Focus:
His work bridges industry and academia, emphasizing:

• Next-generation mobile networks (5G/6G)
• Digital innovation in telecommunications
• Cross-cultural technology adoption
• R&D scalability in global organizations

Leadership & Service:
He chairs the IEEE SoftCOM Conference and serves on boards for Ericsson joint ventures, business schools, and industry associations.