Siniša Begović

Siniša Begović is a lecturer at Algebra University, specializing in e-commerce, e-business systems, and digital marketing. With a career spanning managerial, consulting, and educational roles, he has contributed to numerous EU-funded projects and authored dozens of professional articles, four books, and two manuals on e-business.

• Education:
  • BA in Journalism, Faculty of Political Science (FPZ), Zagreb (1999)
  • MBA in Business Management, University of Gloucestershire, UK (2010)
  • MSc in Technology and Education, University of Leeds, UK (2018)
• Research Interests:
  • Business and conceptual aspects of e-commerce
  • Digital transformation in enterprises
  • Technology-driven educational systems
  • Marketing and functional design of digital platforms
• Professional Experience:
  • Project Manager, Marketing Director, and Executive Director roles in Croatian companies
  • Senior Consultant for European Union projects
  • Head of Web & e-Commerce Department and E-commerce Sector Director
  • Conducted over 100 trainings and workshops for private and business entities