Silvia CACCHIANI

Silvia CACCHIANI is an Associate Professor at the Department of Communication and Economics, University of Modena and Reggio Emilia. She specializes in English Language Studies, Business English, and Discourse Analysis, with a focus on advertising discourse and multimodal communication. Her teaching spans undergraduate and graduate programs in Digital Marketing, Advertising, and Business Analytics. Courses include language proficiency development, professional presentation skills, and business communication strategies.

Her research integrates linguistic theory with practical applications in business and institutional contexts, emphasizing genre analysis and communicative effectiveness. She teaches modules on TV commercial analysis, email communication, and oral presentation techniques, supported by recorded lectures available on the departmental platform ONELab. She holds office hours via video meetings and coordinates collaborative learning environments with small-group exercises.

Dr. CACCHIANI’s work bridges theoretical frameworks (e.g., Cook’s discourse analysis of advertising) with practical competencies required for professional communication. Her courses emphasize critical evaluation of linguistic strategies in business contexts, preparing students for international career requirements. She collaborates with CEL (Expert Linguistic Collaborators) for language proficiency modules and maintains a strong focus on student engagement through Moodle/Dolly platforms.