Silvia GRAPPI

Silvia GRAPPI is a Full Professor in the Department of Communication and Economics at the University of Modena and Reggio Emilia, specializing in Business Economics and Management (ECON-07/A). She maintains an active teaching schedule for the 2025 academic year across multiple degree programs.

Her research interests span:

• Marketing strategy and digital marketing
• Business ethics, particularly regarding artificial intelligence
• Data-driven business decision making
• Marketing communication frameworks

Professor GRAPPI teaches foundational and advanced courses including Digital Marketing Strategies, Ethics and data in business decisions, and Marketing and communication, emphasizing both theoretical frameworks and practical applications in contemporary business environments.

Her teaching methodology combines traditional lectures with practical exercises, case studies, and industry testimonials, with all lectures recorded and available through the departmental ONELab platform. Student assessment typically includes written exams with opportunities for group work participation for regular attendees.

Office hours are by appointment arrangement via email, with her office located in the Department of Communication and Economics (Office Code: 2.17).