Sidneyeve Matrix

Sidneyeve Matrix is an Associate Professor and Queen's National Scholar at Queen's University, holding affiliations with the Dan School of Drama and Music's Arts Leadership program and the Smith School of Business's Masters of Entrepreneurship and Innovation (ENIN) program. She also contributes to Western University Continuing Education and serves on the Dunin-Deshpande Queen’s Innovation Centre Executive Team. Her academic background includes a PhD from the University of Minnesota and an MA from Western University.

Her research focuses on digital communication, consumer culture, entrepreneurship, creativity, and innovative teaching methods in tech-forward environments. She explores topics like online collaboration, digital media trends, and visual literacy, often analyzing their societal and educational impacts through film studies, digital tools, and pedagogical innovation.

Her work spans interdisciplinary themes, including the Netflix Effect on youth media consumption, the role of social media in education, and the ethical implications of virtual actors in cinema. Her articles highlight trends in large-scale online course design, LMS integration with social platforms, and mobile learning adoption barriers.

Matrix has been recognized with the Queen's National Scholar award, reflecting her scholarly contributions. Her research and teaching bridge arts leadership and business innovation, emphasizing real-world applications of digital strategies.