معرفی
Shwetha Mariadassou serves as Assistant Professor in the Department of Marketing Management at Rotterdam School of Management, where her research bridges artificial intelligence, consumer psychology, and marketing strategy. Her work examines human interactions with algorithmic systems in commercial contexts.
Her primary research domains include:
- Consumer reactions to AI-driven recommendations
- Psychological mechanisms behind algorithmic aversion
- Design principles for ethical recommendation systems
- Impact of multimodal (auditory/visual) interfaces on decision-making
- Human-AI collaboration frameworks in marketing
Recent publications (2023-2024) demonstrate consistent focus on optimizing algorithmic transparency and user experience. Key findings reveal consumers' paradoxical acceptance of algorithmic outputs despite distrusting their labels, and how preference-aligned algorithms enhance consumer welfare. Her experimental approach integrates computer science methodologies with psychological theory to advance responsible AI deployment in marketing.
No information is available regarding her academic advisees or research funding sources in the provided materials.
