Ana Martinovici

Dr. Ana Martinovici is an Assistant Professor of Marketing at Rotterdam School of Management, Erasmus University in the Netherlands. She holds a PhD in Marketing and dual master's degrees in Econometrics/Mathematical Economics and Marketing from Tilburg University. Her research examines attention dynamics in consumer decision-making through Bayesian modeling of eye-tracking data.

Research interests focus on:

• Utility accumulation processes during brand choice
• Dynamic Bayesian modeling of visual attention patterns
• Behavioral predictors of consumer decisions
• Methodological transparency in reaction time analysis

Recent publications (2023-2025) demonstrate consistent focus on experimental consumer psychology, eye-tracking methodologies, and decision modeling. Works frequently employ Bayesian statistics and emphasize research reproducibility.