معرفی
Ana Scekic is an Assistant Professor in the Department of Marketing at the Erasmus School of Economics, Erasmus University Rotterdam. Her research lies at the intersection of consumer behavior, visual perception, and information processing, utilizing experimental methodologies and eye-tracking technology.
Her research interests center on understanding how consumers process visual information and make decisions in both offline and online environments. Specifically, she explores how visual crowding affects product search and choice, and how privacy cues in digital media influence personal information sharing. Her work bridges theoretical consumer behavior with empirical experimental design.
The available publication indicates a strong focus on how firm-level cues, such as firm size, shape consumer perceptions of products—particularly the perception of 'naturalness.' This reflects broader trends in consumer psychology related to brand authenticity and heuristic processing.
Ana Scekic has contributed to academic knowledge through peer-reviewed research in consumer psychology. While no formal awards or grants are listed in the provided text, her work aligns with responsible consumption and digital ethics, contributing indirectly to UN Sustainable Development Goals.
She advises or mentors students in marketing and consumer behavior research, though specific names are not listed. Her methodological expertise in eye tracking and experimental design supports rigorous empirical inquiry. Ana collaborates with scholars such as Aradhna Krishna, as evidenced by co-authored work.
Her research is associated with advanced behavioral research methods, likely involving lab-based experiments using eye-tracking equipment, though no specific lab or research team is explicitly mentioned in the text.
