Benedict Dellaert

Benedict Dellaert is a Professor of Marketing at the Erasmus School of Economics, Erasmus University Rotterdam. He is a Fellow of ERIM (Erasmus Research Institute of Management) and a research fellow at the Tinbergen Institute. His research focuses on consumer decision-making and consumer-firm interaction, with applications in digital marketing, financial services, healthcare, and travel. He has collaborated with firms like Achmea and APG on projects involving online risk communication and personalized recommendations.

Professor Dellaert’s academic journey includes former positions at the University of Sydney, Tilburg University, Maastricht University, and Monash University (Melbourne, fractional). He is also affiliated with the Network for Studies on Pensions, Aging and Retirement (Netspar). His research explores topics like robo-advice regulation, pension risk preferences, and behavioral decision-making.

His recent work emphasizes the interplay between algorithm quality and digital choice architecture in financial decisions, as well as the design of interactive tools to support consumer decisions (e.g., the Distribution Builder for pension planning). He has contributed to health-related studies, such as discrete choice experiments for osteoporosis drug treatments and colorectal cancer screening participation.

Key themes in his publications include behavioral economics applications, consumer trust in AI-driven systems, and the optimization of recommendation systems. His work often bridges theory and practice, aiming to improve real-world decision-making processes in finance, healthcare, and retail.