Shinya Nagasawa

Shinya Nagasawa is a Professor at Waseda University's Graduate School of Business and Finance, with over 35 years of academic and professional experience. His career spans roles at institutions like Ritsumeikan University, Asia University, and Sanno College, focusing on Luxury Brand Management, Design Innovation, and Consumer Behavior.

• Current affiliations: Director of the Luxury Branding Institute at Waseda University
• International roles: Visiting Professor at Ecole de management de Lyon (2008), Universite Paris-Dauphine (2015), and Sciences Po Paris (2014, 2017)
• Industry advisory: External Director at Epoch Company Ltd. (2015) and committee member for Japan's Ministry of Economy, Trade and Industry (2016-2018)

His research emphasizes Luxury Branding, Experiential Marketing, and Kansei Engineering, with 44 Scopus-indexed publications and an h-index of 10. He has received multiple awards, including two Nikkei Publishing Awards (2010, 2001) and Lifetime Achievement recognition from Marquis Who's Who (2017).

Key article trends include:

• Store location strategy's impact on Luxury vs Non-Luxury Brands
• Application of Machine Learning to luxury consumer analysis
• Comparative studies between Japanese and Global Luxury Markets
• The role of Kansei Engineering in traditional craft innovation
• Sustainability strategies in Luxury Cosmetics and Plastic Apparel
• Psychological mechanisms of Consumer Attitude Formation towards luxury products

Scientific awards:

• Best Paper Awards (Association of Product Development and Management, 2017-2018)
• Lifetime Achievement Awards (2012 United Cultural Convention, 2017 Marquis Who's Who)
• Japan Society of Kansei Engineering Publishing Awards (2002-2009)
• Nikkei Publishing Awards (2001, 2010)
• Marketing Trends Awards (2015)