Shelley Rinehart

Shelley Rinehart serves as Professor of Marketing and MBA Director in the Faculty of Business at the University of New Brunswick Saint John campus. Her extensive administrative leadership includes six and a half years as Dean of Business, Director of the Electronic Commerce Centre, and Director of the Co-Operative Education Program, complemented by a four-year secondment as Executive Director of Policy Development and Planning for New Brunswick's Department of Energy.

Her educational background comprises:

• Bachelor of Arts with Honours in Psychology from UNB Saint John
• MBA in Marketing from UNB Fredericton
• PhD in Marketing from the University of Oklahoma

Dr. Rinehart specializes in Marketing with research and teaching emphases on Consumer Behaviour and Marketing Management, employing innovative methods like computer simulations and experiential learning. Her work extends to energy policy development and community economic initiatives through ongoing provincial representation on the Energy Council's Committee for Legislative Environmental and Energy Research.

Her accolades include:

• UNB Merit Award for exceptional institutional contributions
• President's Medal (2018) recognizing decades of university and community service

Student mentorship defines her extracurricular impact as volunteer coordinator for Saint John SeaDogs post-secondary education and academic competition coach. Civic leadership spans elected office (Deputy Mayor of Saint John with record 2012 votes) and governance roles including Chair of Research and Productivity Council, Saint John Port Authority Board Member, and past Chair of Saint John YM-YWCA and Saint John Energy Board.