Samah El Maghlawy

Samah El Maghlawy is a part-time Lecturer in the Faculty of Business at the University of New Brunswick (UNB) Saint John Campus. With a focus on active learning, she teaches MBA students, emphasizing real-world relevance in marketing, communications, and entrepreneurship. Her professional background includes managing major international brands like Nestlé, Cadbury, and McDonald’s, where she led strategic projects in advertising, brand management, and public relations. She holds an MBA from UNB Saint John, where her research centered on 'Immigrant Entrepreneurs: Intentions and Motivations.'

• Education: MBA, University of New Brunswick Saint John

Her research interests span consumer behavior, market research, and supporting immigrant entrepreneurs. She actively volunteers with the Saint John Newcomers Centre, advocating for the integration of newcomers and their contributions to the city’s economic and social fabric.