Sharon N Hughes

Dr. Sharon N Hughes serves as a Senior Lecturer and Course Leader in the Department of Fashion at the School of Arts and Creative Industries, University of East London. With over 20 years of industry experience at global brands including Chanel, Jeffrey Campbell, Macy's, and Limited Brands, she also operates the consultancy Global Enterprise Marketing and Management advising boutique brands worldwide. An internationally recognized speaker, she previously contributed to the award-winning blog Career Girl Daily.

Her research critically examines race, gender, and beauty in fashion through five core lenses:

• Black and Brown Narratives in Fashion Curriculum
• Evolution and Evaluation of Black Beauty
• Cultural Production of Black Female Fashion Consumers
• Digital Media's Role in Race and Gender Dynamics
• Sociology of Black Fashion Consumers

Recent publications (2022-2025) demonstrate consistent thematic focus across academic journals and public commentary. Her work bridges critical race theory with fashion marketing analysis, examining Black British fashion history, luxury brand relevance, and beauty representations. This output reveals a dedicated scholarly trajectory prioritizing underrepresented narratives in fashion discourse through interdisciplinary methodologies combining cultural studies and marketing analytics.