Shaoming Zou

Shaoming Zou is Robert J. Trulaske, Sr. Professor of Marketing and International Business at the University of Missouri, where he chairs the Marketing Department. Recognized as one of the most cited scholars in international marketing, his research examines global marketing strategy and export performance.

Research focuses:

• Global account management capabilities
• International entrepreneurial orientation
• Emerging market strategies

Publications frequently appear in Journal of International Business Studies and Journal of Marketing.

Awards:

• Excellence in Global Marketing Research Award (2003, 2012)
• Hans B. Thorelli Best Paper Award (1998)
• Best Paper Award in International Marketing Review (1999)
• John A. Riggs, Jr. Excellence in MBA Teaching Award (twice)