معرفی
Dr. Shalini Bisani is a Senior Lecturer in Marketing at Leicester Castle Business School, Faculty of Business and Law, De Montfort University (DMU), Leicester, UK. She holds a PhD in Stakeholder Participation and Representations in Region Branding from the University of Northampton and brings industry experience as a former Brand Manager and Content Strategist in India.
Her educational background includes:
- PhD in Stakeholders participation and representations in region branding – University of Northampton (2021)
- MA Design and Branding Strategy – Brunel University London (2015)
- BSc Visual Communication – Madras University, India (2011)
Shalini's research focuses on Place Branding, particularly stakeholder collaboration, community participation, inclusivity, legitimacy, and the influence of media such as video games and social media on place perceptions. She also explores responsible, ethical, and sustainable marketing practices in higher education and nonprofit sectors.
Her recent publications reflect a strong trend in interdisciplinary research at the intersection of marketing, tourism, public policy, and social sustainability. The articles emphasize participatory governance, ethical branding, and the evolving role of place in organizational identity, especially in universities and charitable organizations.
Her scientific awards and recognitions include:
- Nominated for the Vice-Chancellor’s Distinguished Teaching Award (VCDTA)
- Recipient of the Research Environment Enhancement Fund (£500)
- Academy of Marketing Doctoral Colloquium Bursary (2019)
- Runner-up, Graduate School Research Poster Competition (2018)
- Student reporter bursary, International Place Brand Association Conference (2017)
Shalini is actively involved in academic service and leadership. She supervises two PGR students and has led modules such as Ethical, Regulatory and Sustainability Communications and Marketing Dissertation. She has received grant funding for professional development initiatives and contributes to institutional sustainability and equity efforts as Co-Lead for Education for Sustainable Development and Co-Chair of DMU’s Women Staff Network. She is a member of the Social Sciences Research & Innovation Institute (SSRII) and holds an Associate Fellowship of the Higher Education Academy.
She regularly presents her work at international conferences including the Academy of Marketing and the Corfu Symposium on Managing and Marketing Places, demonstrating sustained scholarly engagement.
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