Kathleen Mortimer

Dr. Kathleen Mortimer is an Associate Professor in Marketing Communications at the University of Northampton, UK. Her research focuses on advertising, consumer behavior, integrated marketing communications (IMC), and advertising regulation. She is affiliated with the Marketing & Entrepreneurship department and multiple research centers including the Centre for Global Economic and Social Development and the Centre for Sustainable Business Practices. She holds editorial roles in the Journal of Marketing Communications and chairs the Marketing Communications SIG for the Academy of Marketing.

Education: Holds a PhD in Marketing (details unspecified). Research interests include services advertising, sustainability practices in industries like leather and wheat supply chains, and the impact of social media on PR and advertising terminology. She supervises DBA and PhD students in IMC, brand crises, digital marketing, and sustainability.

Teaching: Previously Course Leader for Advertising and Digital Marketing courses, teaching IMC, international marketing communications, and qualitative data analysis. Her work contributes to UN Sustainable Development Goals related to education and sustainability.

Key contributions include studies on ad agency leadership (UK/US/Australia), place branding legitimacy, and circular economy practices in wheat supply chains. She has published over 45 research outputs and actively engages in academic conferences worldwide.