معرفی
Dr. Shahpar Abdollahi serves as Senior Lecturer in Marketing and Branding Strategy at London College of Fashion, University of the Arts London, where she delivers transformative education grounded in her Postgraduate Certificate in Higher Education Practice.
Her academic credentials include:
- PhD in Management Studies from King's College London (2024)
- MSc in International Marketing Management from University of Groningen (2002-2004)
- PGCert in Higher Education Practice from University of the Arts London (2021-2023)
- Bachelor's in Business Administration from University of Tehran
Her research integrates Strategic Marketing with Technology Innovation, examining Brand Rejuvenation through digital channels and Business Model Innovation in fashion supply chains. She investigates knowledge flows in new product development teams and sustainability challenges in Gen-Y consumption patterns.
Current publications (2025) explore metaverse applications in digital health and social capital dynamics in innovation teams, extending her established work on simulation-based learning (2019) and sales leadership competencies (2015).
Dr. Abdollahi actively supervises research projects including:
- AI integration in luxury brand building (2025)
- Digital transformation for fashion SMEs (2021)
- Generative AI in sustainable clothing consumption (2020)
