Serdar Simsek

Serdar Simsek is an Associate Professor of Operations Management at The University of Texas at Dallas (UTD), affiliated with the Naveen Jindal School of Management. He holds a PhD and MPhil from Columbia University (2013) and a BS from Bilkent University, Ankara, Turkey (2008). His research focuses on pricing strategies, supply chain optimization, and empirical operations management, with particular emphasis on consumer behavior modeling, inventory management, and data-driven decision-making.

• Education:
  • PhD in Operations Management, Columbia University, 2013
  • MPhil in Operations Management, Columbia University, 2013
  • BS in Industrial Engineering, Bilkent University, 2008

His research explores the intersection of pricing, inventory dynamics, and customer psychology in retail and service industries. Notable areas include the dual value of delayed incentives, markdown pricing effects, and the winner’s curse in auction dynamics. He employs structural estimation and data analytics to address empirical challenges in operations, such as optimizing promotion timing and understanding emotional drivers in purchasing decisions.

Professional affiliations include the Institute for Operations Research and the Management Sciences (INFORMS), the Manufacturing and Service Operations Management (MSOM) Society, and the INFORMS Revenue Management and Pricing Section. His teaching spans managerial decision-making under uncertainty, operations analytics, and pricing management.