معرفی
Roles & Affiliations: Professor of Applied Economics and Head of the Economics Division at Stirling Business School, University of Stirling. Member of the Stirling Behavioural Science Centre. Former member of the UK Food Standards Agency’s Social Science Research Committee (6 years). Active in interdisciplinary research on consumer behavior, decision-making, and preference elicitation.
- PhD in Economics (University of Manchester)
- MSc in Resource Economics (University of Massachusetts Amherst)
Research Focus: Intersection of applied microeconomics, public health, and behavioral science. Specializes in consumer choice, decision-making processes, and methodological innovations like discrete choice experiments and best-worst scaling. Key themes include food safety perceptions, risk communication, trust in institutions, and health intervention design. Methodological contributions address preference heterogeneity, attribute non-attendance, and survey design rigor.
Grants & Awards: Secured NIHR CLAHRC grants (2013-14), SIRE Early Career Engagement Grant, and Stirling Management School Seed Fund. Nominated for 2025 Teacher of the Year RATE Awards. Recognized for Best PechaKucha Presentation.
Advising & Engagement: Supervises PhD students and research assistants. Serves as External Examiner for PhD theses. Collaborates with policymakers via the UK Food Standards Agency and public health initiatives. Leads projects on healthcare innovation prioritization and sustainable food systems.
Labs & Networks: Core member of the Stirling Behavioural Science Centre. Engaged with interdisciplinary teams in health economics and global food security research. Active in the Scottish Institute for Research in Economics (SIRE).
