Hong Il Yoo

Professor Hong Il Yoo is a Professor in Economics at Loughborough University, where he leads the MSc Economics programme. He previously served as Professor, Associate Professor, and Assistant Professor in Economics at Durham University, establishing a strong academic trajectory in economic theory and applied econometrics.

His research bridges behavioural economics, econometrics, and health economics. He develops advanced econometric methods for discrete choice data to infer individual preferences from both stated and revealed choices. His work in behavioural economics investigates risk, time, and ambiguity preferences through experimental methods, while his health economics research applies best-worst scaling and discrete choice experiments to understand health-related decision-making.

Professor Yoo earned his PhD from UNSW Sydney, mentored by Denise Doiron and Denzil Fiebig, with academic roots tracing back to his undergraduate studies at the same institution. His expertise contributes significantly to methodological and applied domains in modern economics.

His recent scholarly focus shows consistent engagement with experimental design, preference elicitation, and statistical modeling of choice behaviour across health and economic contexts.

• No scientific awards listed in the provided text.

Professor Yoo has supervised or advised students at various levels during his tenure at Durham and Loughborough Universities, although specific names are not provided. He has not indicated involvement in externally funded grants within the text, but his research activities suggest active engagement in academic projects and collaborations. He leads the MSc Economics programme, indicating leadership in curriculum development and academic administration.

There is no mention of specific labs or research teams in the provided content, but his methodological work implies collaboration with interdisciplinary groups in health and experimental economics.