Danny Campbell

Professor Danny Campbell is affiliated with the University of Stirling in the Department of Economics. His research focuses on discrete choice experiments, environmental valuation, health economics, and consumer behavior.

• Research Themes: Cultural Heritage, Environmental Change, Global Food Security, Health & Behaviour
• Current research explores spatial heterogeneity in willingness-to-pay, attribute non-attendance in decision-making, and policy applications of choice modeling.
• Recent publications analyze wine attribute valuation, aquatic food demand in China, and environmental economics tools.
• He has contributed to methodological advancements in discrete choice experiments, including satisficing behavior, position bias, and spatial error modeling.
• Contact: danny.campbell@stir.ac.uk